Xanterra Leisure Holding, LLC

  • Digital Media Analyst

    Job Locations US-VT-WILLISTON
    Requisition ID
    Posted Date
    3 months ago(6/25/2019 10:14 AM)
    Sales and Marketing
  • Overview

    Join VBT and Country Walkers; an award-winning, Vermont-based active travel company and be part of our high performing, international team. We offer deluxe, small-group bicycling and walking tours worldwide at a variety of different levels and paces. Positively impacting people's lives through active travel experiences is what we’re all about!

    We have an amazing opportunity for Digital Analyst interested in promoting worldwide travel adventures with a leader in the industry, positively impacting established brands and working with other collaborative and gifted marketing pros.  



    The Digital Media Analyst provides digital media campaign insights, optimizations and reporting related to media objectives in support of third-party vendors and internal team members across multiple brands.  This role is the primary media analytics point of contact for entire marketing team.



    • Collaborate with team leadership to develop KPIs and measurement plans for all media campaigns utilizing Google Analytics
    • Work closely with Brand Managers, Media, and Ad Trafficking to ensure campaign-tracking mechanisms are put into place and data collection is functioning correctly
    • Produce regular and ad hoc campaign reports, drawing out insights and optimizations related to media objectives, clearly communicating results to internal & external stakeholders
    • Identify inconsistencies and gaps in data to ensure consistency and accuracy
    • Support all Marketing initiatives:
      • Day-to-day campaign management
      • Create in-depth campaign reporting and analysis
      • Ad creation and refinement
      • Conversion Rate Optimization
      • Multi-Channel campaign tracking
      • Recognize performance trends and implement enhancements and refinements accordingly


    • 1-2 years experience in marketing and media
    • BA/BS in marketing, communications or related field
    • Solid understanding and functionality in GA and digital advertising
    • Strong PC skills, including standard office productivity tools (MS Office)
    • Analytically-oriented
    • Strong communication skills (verbal and written, including presentation skills)


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